Nectar Clothing is an online retailer and a brick and mortar boutique with three locations. They brought us on early last year to handle all of the photography for their stores and online retail website.
Nectar was very clear in their expectations for our work, they wanted very clean, youthful, and accurate images of their models and their products in a very timely manner. Consistency in the overall lighting and background color was also a main focus. Their goal was to avoid any and all distractions to their clients, they wanted the cloths to be the focus, and they wanted the online products to be constantly changing out.
We worked closely with Nectar to develop a workflow that would have us photograph the model in upwards of twenty different looks/outfits and efficiently process them over one or two days, ready to be uploaded to their website.