andWhat is a commercial pop art concept. It is a personal project that we turn to when we are jonesing to play with bold colors and typography. “andWhat” its the last thing you say to somebody before punches start flying, “and what are you going to do about it?”. andWhat is loud and bright, its a brand for modern guys who like what they like and you need to deal with it.
We only put up a little sample of the designs we have done for this concept, but we thought it brought some color and